Build + Leverage Your Communication to Increase the Growth and Sustainability of Your Practice

-in 45 days-

without the overwhelm, crippling self-doubt hangups or salesy scripts

If you're a...

Practicing DC or chiropractic student looking to get paid (well, mind you) for what you do so beautifully without relying on insurance, then you probably already know that you need to have ‘on point’ communication that easily conveys the value of what chiropractic brings to people’s lives.

So I’ll spare you the spiel.

After all, you probably already KNOW that your communication is the cornerstone of having a thriving practice that allows you to impact more people, create ease and efficiency in your practice all while increasing your profitability and sustainability.

It goes well beyond words… it’s everything your practice embodies.

Here's what you might NOT know

Even if you have all the passion in the world for what you do, have to offer, along with your insanely beautiful adjusting skills... being able to clearly and authentically communicate chiropractic to others can:

Increase Your Relatability + Authority

Because when you are more relatable, you build connection… and that connection builds trust, which is what people need in order to receive care in your office. Your ability to speak confidently about what you do and offer allows for others to see you speaking with authority, which once again builds trust.

Make Conversion Of Any Kind Effortless

When you own what you do and speak into the lives of those you are serving, you are infinitely more capable of influencing them to their next step, whatever that may be. Which makes your job that much easier to guide them through each “conversion”.

Create Sustainability Through Consistent Cash Flow

People continue to purchase because they see value… value you are consistently conveying through your communication in practice. If people continue to buy from you over time, your bottom line becomes less dependent on new people but more stable because you poured into those that you’ve been serving.

Even though the reasons to create connected and effective communication are completely obvious, the path involved in actually building and executing it your way is anything but.

Build + Systemize My Communication? Awesome.

But where the heck do I start?

Perhaps you’ve tried tackling this before or at least had plans to get clear on your message.

If you’re super interested, maybe you purchased some scripts from here and there on impulse because you just didn’t know what to say and you needed to know how to handle a situation, meeting or upcoming event right at that moment.

But even with the best of intentions, most chiropractors still find themselves in similar situations continuing to reach for outside-in solutions, playing the endless game of whac-a-mole where one situation comes up and then another… still not owning their own language, but using another’s.

Here’s why most chiropractors give up on tackling this instrumental part of practice:

Without a clear, step-by-step plan, most chiropractors get completely overwhelmed.

They think that communication comes easier for others, that they don’t have the ‘communication gene’ or just plain lack of clarity on what they want their practice members to ‘get’ while under care in order for them to continue to reap the benefits and experience life fully.

And here’s why this is so paralyzing in practice...

It’s not sustainable. They have to continue to pump the new patient promos and hustle at screenings or events in order to keep the practice alive and afloat. Most of their income is made through new patients and not sustaining members, due to the lack of intentional interactions made over time under their care.

So getting your communication structured for you is one of the few things in your practice that you NEED to get going right off the bat.

And even if you're late to the game, there’s still an amazing opportunity for you to jump in, pivot and leverage your authentic communication into solid profitability.

The 3 Mindset Shifts You Need to Make Right Now To Have More Effective Communication

People WANT What You Have To Offer

(and you don’t have to convince them)

100%.

And anyone who approaches people in their practice in any other way, will experience the opposite.

If you own the value of chiropractic, clearly convey how it can help them, most people are ready to see how life can be different.
Your communication does this for you.

People WILL Pay Cash For Their Care

(and you CAN be HIGHLY profitable in a cash-based practice)

What do you say when people ask about insurance? How can you create so much value that they would rather come to you than someone their insurance will cover?

Look, creating value with your words and presence requires skill.

In a time where people think their insurance should pay for everything, many have a hard time languaging their value without it. In fact, it can be used as a 'crutch' in practice.

SIMPLE Communication Is Powerful

Building, strategizing and leveraging your communication does not have to be complicated. However, there are MANY moving pieces and potential pitfalls along the way.

How should I structure my communication? What conversations need to be had in the first couple of visits?

These are just a few of the MANY questions you’ll have to answer along the way.

Most chiropractors approach their communication as just another ‘thing to learn’. But the thing is, you can’t treat your communication as just another ‘tactic’ or ‘system’. It’s an immensely valuable project that when done right, can increase your income and retention in practice.

Shhh…. I'm going let you in on a little secret

Even though communication is a key integral piece of a successful practice - it’s not quite leveraged to its capacity.

Few chiropractors will dial in and do the work, while others will fall back on old habits or scripts.

And the main reason for this, as you’ve likely seen by now, is that it takes intention to see high return on the effort to make it your own and cohesive throughout.

The key component to all of this is owning YOUR communication… from your presence, your words and your practice’s brand. All of it.

And with your permission, that’s what I’d love to show you how to create and leverage.

"I signed up for TCL because I knew that after graduation I wanted to open up right away, and I understood the importance of communicating the message of chiropractic and being congruent in all aspects of your practice. A big part of TCL is about being able to communicate what you do and why you do it. It is not about giving you a script to recite, but about empowering you to fluidly deliver your message. TCL is so much more than learning effective communication; it expands to all aspects of your practice from piecing together color palettes to create your space to learning how to brand yourself on social media platforms. There is so much more to starting your practice than just opening the doors, and if you want to learn how to effectively reach your community and give people the gift that is chiropractic, I highly recommend taking Dr. Denisa's course, it has been a big part of my journey into my practice to date. Thank you Denisa!"

- Chris Reed, D.C.

Introducing

The Complete Implementation Course for Confidently Leveraging Your Communication for Profitability in Practice

I’ve taken everything I've learned and utilized in building and leveraging communication in order to create a thriving, high retention, cash-based practice and channeled it into a comprehensive, step-by-step implementation program that not only teaches you how to authentically communicate but guides you through the actual EXECUTION of how you can leverage it to create the same for your practice.

The Conversation Lab

is the ONLY program of its kind that…

Teaches you how to connect, lead and convey value

This is everything when it comes to being a confident and powerful communicator. It is what will make the biggest difference in your impact and profitability.

Is Built with Simple, Focused Implementation in Mind

No fluff. No unnecessary modules that do nothing but overwhelm you and sabotage your progress. This is distilled down to the most impactful parts of communication.

Focuses on the “Guts”

Since The Conversation Lab is an implementation course, you WILL be getting your hands dirty with creating and building out your language in practice. Not only do I make it so simple, but I take nothing for granted, and really go step-by-step to make sure you build your communication out with confidence and clarity.

So if you’re ready to finally make your communication your practice's biggest asset and not a liability...

Here's how we'll help you get here:

Module 1: Conversation Foundations

Module 2: Getting Clear and Specific

Module 3: Navigating the GAP

Module 4: Creating Your Communication

Module 5: Attracting Your People

Module 6: Tools to Take Action

The Conversation Lab Guarantee

The Conversation Lab is a comprehensive, step-by-step implementation guide for chiropractors and students who are excited and COMMITTED to creating and leveraging their authentic communication. By the end of these 30 days, you'll have received access to all modules, bonus content and the private Facebook Live Q&A's.

If you don't feel equipped and capable of communicating chiropractic with more certainty by the end of 30 days, simply reach out, show us you've put in the work, and we'll refund your investment. Full details here.

Here’s what you’re getting when you enroll today:

The Conversation Lab - $1997 Value

✓ Quickstart Guide to Communicating Chiropractic - $97 Value

✓ Private members-only Facebook group - $97 Value

✓ Weekly live Q&A sessions inside the private Facebook group - $497 Value

Total Value: $2688

But when you enroll today, you’ll get access to everything for just:

Pay Monthly

3 Monthly Payments of $299

ENROLL + PAY MONTHLY

Pay Upfront

Single Payment of $797

PAY IN FULL + SAVE

"There are so many good things to say about Dr. Denisa and TCL. It really has helped me build from within by allowing me to understand what type of chiropractor I want to be and what type of office I want to have. Her materials and fabulous and she really helps simplify your communication and procedures."

- Jonathan Moukhtafi, D.C.

Frequently Asked Questions

As a student, should I wait till near graduation to purchase this?

Do I get access to the complete course immediately?

What if I purchase the course but decide I don't want it anymore, can I get a refund?

The Conversation Lab is PERFECT for you if…

1. You're just getting started and want to clearly convey the value of chiropractic with ease, clarity and authenticity.

2. You're tired of using someone else's language that doesn't fit who you are and what you want to create.

3. You want to authentically express chiropractic through YOUR words, YOUR story and have a practice/brand that is cohesive throughout.

4. You want to attract your ideal practice members and have a practice full of peeps already synced up with what you're serving.

5. You're a DC or chiropractic student looking to up your communication game.

6. You want a thriving cash-based practice.

7. Ready to take the actions necessary to increase profitability, stability and enjoyment in practice.

If you said “yes” to at least 6 of the above, I can’t wait to meet you inside

The Conversation Lab.

"I am so very thankful for taking TCL with Dr. Denisa. She helped me to hone my communication with patients at networking events and out in the community in a way that feels in alignment with my ideal patients AND with myself. I feel confident going into any patient interaction from the first phone call, new patient appointments, report of findings and daily visits without scripts and have seen my internal referrals and conversion statistics go up since implementing what I've learned. She is an excellent teacher, communicator and role model for female chiropractors. I highly recommend taking this course."

- Emily Plasker, D.C.

Being able to communicate is the foundation for success in anything you do! In The Conversation Lab, Dr. Denisa teaches her revolutionary communication framework. Since taking TCL, I have used her framework for social media posts, blogs posts, patient education, and even for product pitches! Having a structure for communication allows you to simply your message and optimize its effectiveness so people GET IT. TCL is one of the most USEFUL courses I have ever taken and something I will use the rest of my life!"

- Tori Hartline, D.C.